Bridges Eyewear collaborates with record label and music company Sun Eater to launch a sunwears collection entitled Ready to Dream. This collection features four sunglasses that adopt the simple retro style of the millennial generation, equipped with special packaging that is tailored to the different backgrounds and characters of each musician of Sun Eater.
Sun Eater is a creative digital content provider as well as a record label which is the home of Feast, Hindia, Agatha Pricilla, Aldrian Risjad, and Mothern. This sunwears collection also depicts the personal character of Sun Eater’s musicians who are in a simple, retro contemporary style. Also, it is presented in two color matching lines, namely jet black and saddie brown. These four sunwears are a simple form of presentation in conveying the current definition of millennials.
In the release of this collaborative sunwears collection, Bridges Eyewear also held an event at Plaza Indonesia outlets on December 11, 2019. This event featured actions from Hindia, Agatha Pricilla, Aldrian Risjad and a DJ set from Mothern. In addition, visitors can enjoy an experience corner where there is a special installation and experience listening to selected Sun Eater playlists that can be enjoyed for 7 days.
Purchase of collaborative sunwears between Bridges Eyewear and Sun Eater can be done through the Bridges Eyewear and Sun Eater website and marketplace for IDR 800,000, and can be purchased at all Bridges Eyewear outlets throughout Indonesia.
In material terms, just like other Bridges Eyewear products, the Bridges X Sun Eater collection uses the best materials. The frame constructed using a combination of premium cellulose acetate, solid metal and premium screws to ensure durability. The lenses are made from polycarbonate, CR-39 lenses, the most impact-resistant material on the market.